$BNB was created to enable the Binance cryptocurrency platform and enhance its operations to create a sustainable ecosystem. The currency can be used for various purposes including paying listing fees, exchange fees, trading fees or any other fees that the user may incur on the platform. In the first year, Binance offered a 50% merchant discount which will reduce by half each coming year with the discount ending from year 5. The currency can also be used for the IEO investments listed in the #launchpad section