๐ฎ How Roblox is shaping a whole generation
๐ง๐ง 85 million children log into Roblox every day.
In 2024, they spent 73.5 billion hours โณ
Now it is the most popular game among children under 13 ๐ฅ
โ๏ธ How are brands taking advantage of this?
๐ Nike built an entire virtual world in Roblox โ Nikeland ๐
Children run in branded sneakers,
๐น complete quests,
๐ compete with friends.
This is not a 5-second banner ๐ข
This is hours of engaged contact with the brand โฑ๐ฅ
๐ฌ The same is being done by dozens of other companies.
They create virtual stores where children
๐ try on clothes for avatars
โก๏ธ and then ask their parents to buy the real ones.
๐ฆ Moreover, Roblox has already launched
the sale of physical goods right inside the game ๐
๐ Advertising that children choose themselves
๐ 78% of players say they have a positive attitude towards brands in Roblox ๐
While a child plays โ they absorb that
๐ Nike is cool
๐ Gucci is status
๐ฏ Chipotle is delicious
๐ง Generation Alpha will grow up with these brands in their minds.
And that's why companies are investing so actively in this direction ๐ฐ๐
๐ซ By the way, Roblox is not available in all countries
๐ท๐บ In Russia, the game has been blocked since December 2025 โ