The Pop Mart live stream has once again “flipped,” but this time the most heartbreaking thing is the harsh truth!

“This blind box pendant selling for 79 yuan is a bit outrageous!”

“It's okay, someone will pick up the tab.”

The host's “truthful words” and harsh truths came out in succession, directly sending Pop Mart to the trending searches. This familiar scene instantly pulled veteran players back to Labubu's “golden age of hype.”

Do you remember? That hidden version of Labubu's strawberry crispy cake that drove everyone crazy. The blind box originally priced at dozens of yuan was inflated to thousands of yuan under scalpers and speculation, creating the myth of “a doll for a mobile phone.” At that time, Pop Mart somewhat tacitly even enjoyed this frenzy because it proved the market premium capability of its products.

Back then, “someone will pick up the tab” was the market consensus and the brand's confidence.

As time goes by, when the same logic comes out of its own host's mouth, it sounds particularly harsh. The once “investment myth” has turned into a blunt “warning of cutting leeks.” Consumers have already picked up the tab too many times for love and scarcity, and now, when an ordinary pendant is labeled as “outrageous,” it reflects the increasingly widening gap between brand premium and actual value.

Pop Mart may need to be cautious. When the past hype of Labubu's strawberry crispy cake resonates with today's embarrassing live stream flip, it reveals a dangerous signal: consumer trust and sentiment are not inexhaustible. It’s fine to generate power for love, but no one wants to always be the “sucker.”

This feeling of “outrageousness” is the clarion call of consumer awakening, and it should also be the bell for brand reflection.