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In order to overtake its competitors in this global AI race, Apple is preparing to unleash its most powerful weapon – an open ecosystem.
On March 29, according to reports from relevant media, citing a recent Power On newsletter from renowned tech journalist Mark Gurman, Apple plans to adopt a radical two-pronged approach in iOS 27: deeply embedding its self-developed AI into the system while officially opening the underlying interfaces of Siri and Apple Intelligence to third-party services.
AI Store Arrives: A Dedicated App Store Section
At the heart of this strategy, Apple will no longer force users to rely on a single AI brain:
Freedom of choice: Users will be allowed to install various third-party AI chatbots on their iPhones, in addition to ChatGPT.
Special Zone Management: The App Store will set up a separate AI application zone, creating a platform similar to an "AI plugin market," where users can download these robots and run them directly in Siri.
Leveraging external resources: Using Google Gemini to address weaknesses
To ensure the system's usability, Apple is trying to bring in external support:
Deep integration: Apple is considering using Google's Gemini technology to revamp Siri and other system-level AI features.
**Complementary Strategy:** This approach allows Apple to avoid direct competition with OpenAI or Google at the most fundamental level of model development, instead supplementing its self-developed technologies by introducing third-party products.
Business logic: Protect the hardware and earn commissions.
Gurman points out that this strategy fully leverages Apple's hardware advantages and platform control:
Defend against Android: Prevent users from switching to Android due to the lack of AI features by providing a highly customized AI experience.
Earning money while lying down: Apple can not only maintain iPhone sales, but also earn substantial revenue from third-party AI app subscriptions through the App Store's traditional 30% commission model.
WWDC26 Preview: The Results Will Be on June 8th
All of this grand blueprint for AI is expected to be unveiled at the WWDC26 global developer conference, which kicks off on June 8th. At that time, the redesigned Siri will officially debut with enhanced screen awareness and interactive experience.
Conclusion: From a "Closed Empire" to an "AI Port"
Apple has long been known for its closed ecosystem. But in the AI era, Apple clearly realizes that "embracing diversity" is key to retaining users. As Siri becomes a "super container" that can freely change plugins and access the world's best models, Apple is attempting to redefine the interactive sovereignty of smartphones with this open approach.