Read my article Tribune, Title: BANKS: What if we stopped infantilizing clients and investors?

Dear bank clients, it may be time to open your eyes: the commercial bank, as we have known it, is dying. What if you finally took control of your financial destiny?

BNP Paribas has just expanded its stock market offer with a new product: six ETNs (Exchange Traded Notes) indexed on BTC and ETH, accessible through a simple securities account starting March 30, 2026. A great communication operation, wrapped in the usual discourse: caution, security, client protection against the volatility of crypto-assets. But who still believes in this fable?

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