Has anyone privately calculated a sum? Cardano, in order to promote its privacy sidechain Midnight, is spending a fortune to distribute tokens worldwide. What is the ultimate goal, or what effect has it achieved?
Let's first take a look at the specific data of the multi-chain airdrop x Binance's recent campaign so far: @MidnightNetwork
Phase One: Full Sunlight
Duration: August 2025 - October
Total amount of tokens: over 3.5 billion NIGHT
Outrageous operation: Not only given to loyal ADA fans, but even retail holders of BTC, ETH, SOL, and XRP can receive, directly sucking in over a hundred thousand real active wallets from other chains.
Stage Two: National Carnival
Duration: Late October 2025 - November
Total amount of tokens: 1 billion NIGHT
Participation situation: The threshold is so low that anyone with a computer connected to the internet can mine, resulting in over 8 million participant addresses, breaking records in the circles at that time.
Stage Three: Going to the Big League
Duration: February 16 - March 11, first launch
Total amount of tokens: 240 million NIGHT
Approximate value: Roughly calculated based on the average price during this initial launch period, this wave is definitely tens of millions of dollars worth of chips distributed to make friends.
Overall, Midnight has approximately distributed nearly 5 billion NIGHT directly to the market for free. Based on the current market price, this is a huge amount worth hundreds of millions of dollars, surpassing the scale of most so-called top-tier TGE airdrops on the market.
Of course, spending money to listen to sounds brings immediate returns.
In the past, when people mentioned privacy chains, they felt it was exclusive to geeks, and no one dared to play on a large scale. But last week when NIGHT launched on Binance, the daily trading volume directly broke through 300 million dollars, and the hype instantly peaked. The key is that they used TypeScript syntax, which front-end developers are most familiar with, to level the extremely high threshold of zero-knowledge proof development, attracting a large number of developers.
In other words, Midnight used this token worth hundreds of millions of dollars to exert pressure, forcibly snatching a massive number of cross-chain users from various public chains, achieving traffic accumulation that other privacy projects couldn't achieve in years. This kind of big investment to kickstart the ecosystem can only be done by project parties with substantial backing.
The old man is serious about this compliant privacy chain!