Porsche's operating profit in 2025 dropped to just €90 million, down from €5.3 billion the previous year—a 98% plunge. This was driven by €4.7 billion in costs from retreating on its EV strategy, a 26% sales drop in China, and €700 million in losses from US tariffs.ReasonsEV Retreat: Porsche slowed its full-electric plans due to weak demand, leading to a €3.9 billion writedown.China Market: Luxury car sales fell 26% there amid challenging conditions.Tariffs and Restructuring: US import tariffs and company reorganization expenses further hurt profits.2026 OutlookPorsche expects sales to decline further but targets an operating margin above 5%, focusing on hybrids and combustion engines to regain profitability. VW Group's overall profits were also impacted.

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