Post
万联welinkBTC
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In recent years of creating content,
the most uncomfortable title for me has been "KOL."
Every time someone introduces me,
saying "this person is a KOL in a certain field,"
I always feel a bit resistant inside.
It's not directed at anyone, nor does it imply that this identity is low or bad,
but I always feel that
this term feels very wrong when applied to ordinary people.
Especially when some people keep saying they are KOL,
I find it even stranger.
In the current web3,
KOL (Key Opinion Leader) has long transformed from a neutral marketing term
into a label full of industrial assembly line flavor.
Behind it lies a set of strict commercial logic: traffic, monetization, persona, rhetoric.
When you just want to sincerely record and communicate,
being forcefully put into such a calculating outfit naturally feels uncomfortable.
The term leader carries an implication of superiority.
It presupposes a power structure where the speaker is always correct, and the audience can only passively follow.
But in reality, no one can always be right, especially in a complex and ever-changing world.
Once you accept the KOL designation, it’s easy to become a slave to data and expectations.
To maintain the illusion of professionalism or authority,
people may be afraid to admit their limitations,
afraid to expose their losses,
ultimately turning sharing into performance and communication into one-way lecturing.
Truly valuable content does not give direct answers but provides a reference for a perspective.
If the audience blindly follows the creator as a KOL,
they lose the most valued opportunity to "develop their own judgment."
This market has never lacked self-proclaimed "masters" and fervent "guides,"
but the market is adept at treating all forms of arrogance and self-righteousness.
Today, if you hit the right rhythm, tomorrow you might miss the mark.
In such an uncertain environment,
the ability to honestly share one’s trial and error, gains and losses, even hesitations,
is not just a kind of courage, but also a respect for market laws.
Truly admitting that one can also misjudge,
can also make mistakes, and can also have no answers on many issues.
That is what makes a real person,
and it is the core of content being able to traverse cycles for a long time.
#welinkBTC
Let's get to know each other again.
Hello, I am Wanlian welinkBTC,
a serious airdrop blogger and content creator.
$BTC
{future}(BTCUSDT)
the most uncomfortable title for me has been "KOL."
Every time someone introduces me,
saying "this person is a KOL in a certain field,"
I always feel a bit resistant inside.
It's not directed at anyone, nor does it imply that this identity is low or bad,
but I always feel that
this term feels very wrong when applied to ordinary people.
Especially when some people keep saying they are KOL,
I find it even stranger.
In the current web3,
KOL (Key Opinion Leader) has long transformed from a neutral marketing term
into a label full of industrial assembly line flavor.
Behind it lies a set of strict commercial logic: traffic, monetization, persona, rhetoric.
When you just want to sincerely record and communicate,
being forcefully put into such a calculating outfit naturally feels uncomfortable.
The term leader carries an implication of superiority.
It presupposes a power structure where the speaker is always correct, and the audience can only passively follow.
But in reality, no one can always be right, especially in a complex and ever-changing world.
Once you accept the KOL designation, it’s easy to become a slave to data and expectations.
To maintain the illusion of professionalism or authority,
people may be afraid to admit their limitations,
afraid to expose their losses,
ultimately turning sharing into performance and communication into one-way lecturing.
Truly valuable content does not give direct answers but provides a reference for a perspective.
If the audience blindly follows the creator as a KOL,
they lose the most valued opportunity to "develop their own judgment."
This market has never lacked self-proclaimed "masters" and fervent "guides,"
but the market is adept at treating all forms of arrogance and self-righteousness.
Today, if you hit the right rhythm, tomorrow you might miss the mark.
In such an uncertain environment,
the ability to honestly share one’s trial and error, gains and losses, even hesitations,
is not just a kind of courage, but also a respect for market laws.
Truly admitting that one can also misjudge,
can also make mistakes, and can also have no answers on many issues.
That is what makes a real person,
and it is the core of content being able to traverse cycles for a long time.
#welinkBTC
Let's get to know each other again.
Hello, I am Wanlian welinkBTC,
a serious airdrop blogger and content creator.
$BTC
{future}(BTCUSDT)