#X移除加密禁令
X Lifting the Cryptocurrency Promotion Ban: It's Not Embracing, but Harvesting
X platform (formerly Twitter) has just lifted the nearly two-year ban on paid promotions for cryptocurrency. Starting March 1, 2026, crypto projects and KOLs can finally "openly" advertise on X.
But is this really good news?
On the surface, this is a key step in Musk's "everything application" strategy. In reality, this is a reluctant choice under pressure from the platform's advertising revenue. From 2024 to 2025, X's advertising revenue continues to decline, while the crypto industry is one of the areas with the strongest willingness to pay globally.
Restrictions still exist:
All promotions must be labeled "Paid Partnership"
Regions with strict regulations, such as the EU, UK, and Australia, are still prohibited
Violators may face content removal, account throttling, or even bans
Musk's true intention:
X is testing the "Smart Cash Tag" feature, allowing users to directly display real-time quotes when mentioning BTC or ETH in their posts. The payment system X Money is also about to launch. This is not a sudden "love for" crypto, but an effort to turn X into a combination of "WeChat + PayPal + Coinbase."
Risks are accumulating:
Pump & dump, false FOMO content may make a comeback. Lack of strict disclosure will face FTC/SEC accountability risks. Some projects may exploit regional restrictions for regulatory arbitrage.
Conclusion:
The lifting of the ban is not a signal of spring for the industry, but the last struggle for platform traffic monetization. When founders accelerate cashing out and mining companies clear their positions, X's "crypto-friendly" stance seems more like a meticulously designed traffic harvest.
Do you think X will become the mainstream entry point for crypto, or will it repeat the frenzy of 2021?