In the past decade, the sales of baijiu have dropped by 74%, red wine by 91.5%, and beer by only 30%.

· Baijiu: The production over ten years has decreased by approximately 10.03 million kiloliters, a decline of 74%. From the peak of 13.584 million kiloliters in 2016, it has dropped to 3.549 million kiloliters in 2025.

· Beer: The production has decreased by approximately 15 million kiloliters, a decline of 30%. From the peak of 50.615 million kiloliters in 2013, it has stabilized at around 35 million kiloliters in recent years.

· Red wine: The production has decreased by approximately 1.05 million kiloliters, a decline of 91.5%. From around 1.148 million kiloliters in 2015, it has dropped to 0.097 million kiloliters in 2025, indicating a severe market contraction.

This has occurred despite a significant decrease in the proportion of young people aged 16 to 30.

In other words, young people are not completely avoiding alcohol, but are opting for lower-alcohol options, replacing them with beer, cocktails, or alcoholic beverages.

Additionally, Chinese people as a whole have demystified red wine, abandoning the bitter dry red wines.