MrBeast through his company Beast Industries received an investment of $200 million from BitMine, which holds a large amount of Ethereum (ETH).
This allows MrBeast:
to integrate cryptocurrency and fintech products;
scale the business and attract a young audience;
develop Step — a mobile bank for teenagers, which is now operated under the control of Beast Industries.
This is an example of how crypto investments and media brands combine to create new financial services.