propiedadintelectual

The captain of the Argentina National Team, Lionel Messi, has decided to take his defense off the field and move it to the courts of New York. The goal: to protect his million-dollar business ecosystem from the mass sale of counterfeit products on giants of e-commerce like Temu, Shein, and Walmart.
Next, we break down the details of this legal move and the economic weight of the brand "Messi."
⚖️The details of the lawsuit in New York
Through his company LGMG (exclusive licensee of the registered trademark in the U.S. since 2016), Messi filed a formal complaint to stop a global circuit of illegal marketing that has grown in the wake of digital platforms.